Sample AI Visibility Audit
A full Surfaced AI report: the AI Visibility Score, the blockers holding a site back, and the copy-paste fixes that move the number.
This is an illustrative demonstration using a fictional company and representative data. Your own report follows exactly this structure.
AI Visibility Score
66/100
Moderate readiness
Recommendation Status
Not yet recommended
AI engines are picking competitors instead.
Top Blocker
No category statement in the H1
Structural Understanding · High
What happened next
Before
66
Fixes applied
- 1. Homepage headline rewrite
- 2. FAQ + schema added
After
82
+16 points, up one rank
After-score is illustrative. Real results vary by site and by which fixes you apply.
In every report
What you receive
Every scan returns the same report you see below. Here is what is in it.
Your AI Visibility Score and rank
A single number out of 100, plus where it places you across the four ranks.
All 5 blockers, ranked by impact
The specific gaps costing you AI recommendations, each with the evidence behind it.
The pillar-by-pillar breakdown
How you score across Technical Visibility, Structural Understanding, Answer Selection, and Authority Signals.
Copy-paste Full Pack prompts
The free scan generates the homepage headline rewrite. Pro generates every Full Pack asset.
Authority Growth opportunities
Where to build the external signals AI engines cite: missing citations, comparisons, reviews, directories, and communities.
The subject
The scanned site
- Site
- notewell.example.com
- Category
- AI meeting-notes tool
- AI Visibility Score
- 66/100
- Rank
- Moderate readiness (65–79)
- Scan date
- 06 Jun 2026
The four ranks are described in the Surfaced AI methodology. A score below 45 means AI engines cannot reliably reach or classify the site. A score of 80 or above means AI engines surface it consistently for relevant queries.
Scored against
ChatGPT Included
Claude Included
Gemini Included
Perplexity Included
32 checks, four pillars
Pillar-by-pillar breakdown
Each pillar covers 8 of the 32 checks. Here is what Surfaced AI checked, what passed, and what failed.
88
Technical Visibility
Weight 20% of score
- robots.txt present
- sitemap reachable
- HTTPS valid
- No llms.txt
- Only one schema type detected
75
Structural Understanding
Weight 30% of score
- Single clear H1
- Readable language
- No category statement in the H1
- Target buyer not named in hero
63
Answer Selection
Weight 30% of score
- A few question-shaped headings
- No FAQ schema
- No dedicated FAQ page
- No comparison content
38
Authority Signals
Weight 20% of score
- Testimonials present on homepage
- Testimonials lack named attribution
- No Person or Organization schema
- No founder page
Ranked by impact
Top 5 blockers
Surfaced AI ranks every gap by how much it is costing you in AI recommendations and surfaces the five that matter most.
No category statement in the H1
Why it matters The headline states the benefit but never says what the product is or who it is for. When an AI engine reads that, it cannot tell what category you are in, so it cannot recommend you for it. Fix: Say what you are and who you serve in the first line.
No FAQ schema or FAQ page
Why it matters There is no FAQ anywhere on the site. When a buyer asks an AI engine a question your product answers, there is nothing of yours for it to quote, and it recommends a competitor that has one. Fix: Add a FAQ that answers the real questions buyers ask.
llms.txt absent
Why it matters The site is missing the one file that tells AI assistants, in plain words, what you do and who you are for. Without it, they are left to guess from the rest of the page. Fix: Add an llms.txt file — Surfaced AI generates one for you.
No comparison content
Why it matters There are no pages comparing you to the alternatives. When someone asks an AI engine "what is the best tool for X," it leans on sites that spell out how they differ, and yours stays off the list. Fix: Publish one honest comparison page.
Testimonials lack attribution
Why it matters You have testimonials, but they are signed with initials and no real names or roles. AI engines only count trust signals they can verify, and anonymous quotes do not count. Fix: Use real names and roles, and link out where you can.
The Full Pack
Generated fixes
For each blocker, Surfaced AI generates a Full Pack asset: a copy-paste prompt tailored to the founder's site. Below are two examples from this scan.
Blocker 1: Homepage headline rewrite
You are updating the H1 and subheadline of notewell.example.com. The current H1 states the benefit but not the category. Rewrite the H1 and subheadline so they state: 1. The category of the product (AI meeting-notes tool). 2. Who it serves (remote and hybrid teams). 3. The core outcome (searchable notes and action items captured automatically). Keep the H1 under 12 words. Write in plain English. No hype, no adjectives. State what the product is.
Blocker 2: FAQ and schema generation
You are adding a FAQ section to notewell.example.com. Generate 8 questions and answers that AI engines would use to recommend this product. Questions should match the search intent of potential buyers. Rules: each answer must be 2 to 4 sentences maximum. Wrap the output in FAQPage JSON-LD schema. Questions must be genuine buyer questions, not marketing copy. Product context: AI meeting-notes tool, for remote and hybrid teams, outcome is searchable notes and automatic action items.
The takeaway
What this means for the founder
A score of 66 puts this site in the Moderate readiness range. That means AI engines like ChatGPT and Perplexity are either struggling to classify it or are choosing competitors with stronger signals instead. The fixes above address the two highest-impact blockers — implementing both typically moves a site up one rank within two to four weeks.
The full Pro scan generates all six Full Pack assets with prompts tailored to every blocker. The free scan generates the homepage headline rewrite and shows all five blockers with evidence.
Beyond your website
Authority Growth
Your website fixes improve how AI engines read your brand. Authority Growth shows where to build the external signals that help AI engines trust and recommend you. Pro users see where competitors are already being cited, which comparison pages to create, and which directories, reviews, and communities can strengthen recommendation readiness.
3
PreviewMissing Citation Opportunities
Find articles where competitors are mentioned but your brand is missing.
4
PreviewComparison Opportunities
Find competitor comparison pages your site should create.
5
PreviewReview Opportunities
Find review platforms that can strengthen third-party trust.
5
PreviewDirectory Opportunities
Find high-authority directories where your product should be listed.
5
PreviewCommunity Opportunities
Find founder communities and subreddits where your product can participate.
Recommendation readiness
Every signal you build here makes AI engines more likely to trust, cite, and recommend you — not your competitors.
Now run it on your own site
Free, no account needed, about two minutes.
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