Practical guides on getting understood and recommended

2026-06-02ai visibility

What is AI visibility, and why it matters more than SEO in 2026

Search is splitting in two. Here is what changes when your buyer asks an AI instead of Googling.

2026-05-18answer engine optimization

llms.txt explained: the file that tells AI engines who you are

A practical walkthrough of what to put in your llms.txt and why it helps you get cited.

2026-04-30answer engine optimization

FAQ schema for indie founders: a 20-minute implementation guide

The single highest-leverage structured data change for getting pulled into AI answers.

2026-07-14ai recommendations

Why ChatGPT does not recommend you (and what actually fixes it)

It is almost never product quality. It is that the model cannot describe you confidently enough to take the risk.

2026-07-02answer engine optimization

Answer-first writing: the format AI engines actually quote

Most marketing copy builds to a conclusion. Retrieval systems need the conclusion first.

2026-06-18answer engine optimization

Comparison pages that get cited (and the kind that never do)

Evaluation questions are common and comparison content answers them directly — if it is honest and structured.

2026-05-30ai visibility

The thirty-second test your homepage is probably failing

If a stranger cannot say what you do after half a minute, no assistant can either.

2026-05-12ai visibility

What the first hundred audits taught us

The failures cluster far more tightly than we expected — and almost none of them are technical.

2026-04-22founder growth

Shipping fast and staying invisible: the AI-builder trap

AI builders produce good-looking sites with a predictable set of visibility holes, because nobody prompted for them.