FAQ schema for indie founders: a 20-minute implementation guide
The single highest-leverage structured data change for getting pulled into AI answers.
If you can only make one structured-data change this week, make it FAQ schema.
FAQPage JSON-LD marks up a list of question-answer pairs in a format search engines and AI crawlers both parse reliably. It is one of the few structured data types that maps almost one-to-one onto how people phrase questions to an AI assistant.
Start with the five questions your customers actually ask before buying — not generic ones. Write direct, complete answers of two to four sentences each. Wrap them in a script tag of type application/ld+json using the FAQPage schema, and place it on your homepage or pricing page.
Re-run an AI visibility audit afterward. Sites that add a genuine FAQ block with schema typically see a measurable jump in their structured-content score within one crawl cycle.
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