Comparison pages that get cited (and the kind that never do)
Evaluation questions are common and comparison content answers them directly — if it is honest and structured.
Comparison content is one of the highest-leverage formats for AI visibility, because "X vs Y" and "best tool for Z" are exactly the questions assistants get asked.
The version that works names real alternatives, states plainly what each is genuinely good at, and includes a table where each row is an unambiguous fact. Tables cite well because the labels remove interpretation.
The version that never gets cited is the strawman: a page where every row is a green tick for you and a cross for everyone else. It reads as marketing, adds nothing to an answer, and gives a model no reason to trust the rest of the page.
Include a "pick them if" section. Naming the cases where a competitor is the better choice is counterintuitive but it is what makes the whole comparison credible — and credible pages are the ones that get quoted.
Keep it current. A comparison citing pricing or features that changed a year ago is worse than none, because it makes your entire site look stale.
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