Entity recognition
How AI systems tell your brand apart from similarly named products.
What is entity recognition and why does it matter?
It is whether an AI system can tell your brand apart from everything else with a similar name — the prerequisite for being recommended at all.
Read answerAI keeps confusing my company with another. How do I fix it?
Pair your name with your category everywhere, and give the system anchor points it can use to tell you apart.
Read answerHow do I build a strong entity profile?
One canonical description, repeated consistently, backed by markup and by sources outside your own site.
Read answerDo I need a Wikipedia or Wikidata entry?
No, and most startups do not qualify — but structured public records of any kind help entity resolution.
Read answer
Other categories
Getting recommended by AIHow AI assistants decide which products to name when someone asks for a recommendation.ChatGPT visibilityHow ChatGPT reads your site, picks sources, and decides whether to mention you.Claude visibilityHow Claude draws on training data and live search when recommending tools.Gemini visibilityHow Gemini uses Google Search, structured data, and entity signals.