Surfaced AI

How does Gemini recognise my brand as a distinct entity?

By finding the same name, category, and attributes stated consistently across your site and corroborated elsewhere.

Entity recognition is a matching problem. The system is trying to decide whether "Acme" on your site is the same "Acme" mentioned elsewhere, and whether it is distinct from similarly named products.

Consistency is what resolves it. Use the same brand string everywhere — not "Acme", "Acme App", and "AcmeHQ" interchangeably. Pair the name with the category in the same sentence wherever possible.

Organization schema with a stable URL, plus links to official profiles you control, gives the system anchor points to tie together.

If your name collides with something better known, lean harder on the category pairing. "Acme, the invoicing tool for freelancers" disambiguates in a way "Acme" alone never will.

See where you actually stand

32 checks, four pillars, one score — free and no account needed.

Run free audit

More in this category

How does Gemini choose which sources to use?It leans heavily on Google Search grounding, so classic crawlability plus strong entity and structured-data signals matter most.Does structured data help with Gemini?Yes — it is one of the more direct levers, because it states facts explicitly instead of leaving them to be inferred.How do I show up in Google AI Overviews?Be indexed and eligible in ordinary Search first, then make your passages easy to extract as a direct answer.Which schema types matter most for AI visibility?Organization, FAQPage, and Review for most software sites — plus Person if a founder is part of the story.
All answers

Your competitors are already being recommended. Catch up.

Run the audit. Decide after. Understand why AI engines recommend competitors instead of you. Free, in about two minutes. No card, no signup, no obligation.

Or browse the sample audit first