Surfaced AI

Which schema types matter most for AI visibility?

Organization, FAQPage, and Review for most software sites — plus Person if a founder is part of the story.

Organization is the anchor. It states your name, canonical URL, and official profiles, which is what entity resolution leans on.

FAQPage is the highest-leverage for being quoted, because it makes question-answer pairs explicit rather than leaving them to be inferred from prose.

Review and AggregateRating turn testimonials into machine-readable proof. Person does the same for founder credibility.

Add types only where the content genuinely exists on the page. Markup that describes things a visitor cannot see is worse than no markup — it creates exactly the inconsistency that makes systems hedge.

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How does Gemini choose which sources to use?It leans heavily on Google Search grounding, so classic crawlability plus strong entity and structured-data signals matter most.Does structured data help with Gemini?Yes — it is one of the more direct levers, because it states facts explicitly instead of leaving them to be inferred.How does Gemini recognise my brand as a distinct entity?By finding the same name, category, and attributes stated consistently across your site and corroborated elsewhere.How do I show up in Google AI Overviews?Be indexed and eligible in ordinary Search first, then make your passages easy to extract as a direct answer.
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