How do I measure whether AI visibility is improving?
Track two things separately: the structural signals on your site, and whether assistants actually name you when asked.
The first is a controlled measurement. Rescanning gives you a reproducible score and a pillar breakdown, so you can confirm a specific fix flipped the specific check you targeted.
The second is noisier. Ask several assistants a category question and record whether your name appears. Repeat it monthly with the same prompts, because answers vary between runs.
Keep the prompts fixed and realistic — the phrasing a buyer would actually use, not your brand name. Asking "what is [your product]" tests recall, not recommendation.
Expect the structural number to move first and the mention rate to follow. If structure improves for months and mentions never do, the gap is usually corroboration rather than on-site work.
See where you actually stand
32 checks, four pillars, one score — free and no account needed.
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