Which pages tend to earn the most citations?
Dedicated answer pages, comparisons, and anything containing data that exists nowhere else.
Dedicated pages beat sections. A page whose entire job is answering one question is easier to retrieve and quote than the same answer buried in a longer article.
Comparison pages perform strongly because evaluation questions are common and tables make each fact unambiguous.
Data pages are the strongest. A benchmark, survey, or statistic only you publish forces attribution.
Glossary and definition pages are an underrated fourth category — they answer a narrow question completely, which is exactly the shape retrieval favours.
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What makes content citable by AI?Self-contained passages that answer one question specifically, ideally with something only you can provide.Why does original research matter so much?Because it is the one kind of content that cannot be sourced from anyone else, so citing you becomes mandatory rather than optional.Are testimonials on my site as good as third-party mentions?No. Anything you publish about yourself is first-party evidence and is weighted below sources you do not control.Do backlinks help AI visibility?Indirectly. The mention and its context matter more than the link itself.