Surfaced AI

What authority signals does Claude respond to?

Attributable evidence — named people, named customers, and outside sources that corroborate your own description.

Attribution is the theme. A quote with a real name and role is worth more than an anonymous testimonial. A case study with a specific outcome beats a general claim of success. A founder page with external profiles beats an unsigned About page.

Independent coverage carries extra weight because you did not write it. Two independent descriptions that match your own are strong corroboration.

Structured data helps by making these machine-readable. Review and Person markup turn prose into facts a system can associate with your brand.

What does not work: superlatives with nothing behind them, invented statistics, and testimonials with no attributable source. At best they are ignored.

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How does Claude decide which companies to recommend?From a mix of what it learned in training and what it can retrieve or has been shown, filtered by how confidently it can describe you.Why does Claude never mention my business?Usually because nothing in its available context distinguishes you clearly enough to name — often a positioning problem rather than an access problem.How do I improve how Claude describes my product?Write the sentence you want repeated, put it where it will be read first, and make sure nothing else on the site contradicts it.How often does Claude update what it knows about my company?Trained knowledge updates only with new model versions; anything retrieved at answer time reflects your site as it is now.
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