Surfaced AI

How do I improve how Claude describes my product?

Write the sentence you want repeated, put it where it will be read first, and make sure nothing else on the site contradicts it.

Decide the exact sentence you want an assistant to say about you. Name the category, the audience, and the outcome. Keep it under about twenty words.

Then place it prominently: the H1 or the paragraph immediately after, the title tag, the meta description, and the opening of your llms.txt. Repetition across those surfaces is what makes it stick.

Next, remove contradictions. Old taglines, stale positioning on secondary pages, and a differently-worded meta description all dilute the signal.

Finally, back it with something checkable — one named customer, one real outcome. That converts a claim into something safe to repeat.

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More in this category

How does Claude decide which companies to recommend?From a mix of what it learned in training and what it can retrieve or has been shown, filtered by how confidently it can describe you.Why does Claude never mention my business?Usually because nothing in its available context distinguishes you clearly enough to name — often a positioning problem rather than an access problem.What authority signals does Claude respond to?Attributable evidence — named people, named customers, and outside sources that corroborate your own description.How often does Claude update what it knows about my company?Trained knowledge updates only with new model versions; anything retrieved at answer time reflects your site as it is now.
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