How does Claude decide which companies to recommend?
From a mix of what it learned in training and what it can retrieve or has been shown, filtered by how confidently it can describe you.
Claude answers recommendation questions from its trained understanding, and — where a retrieval tool or provided context is available — from material it can read at answer time. Either way, the deciding factor is descriptive confidence: can it state what you are without guessing?
That makes plain, unambiguous positioning unusually valuable. Claude tends to hedge or omit rather than assert something it is unsure about, so ambiguity translates directly into being left out.
Where Claude has access to your page, the same structural signals apply as everywhere else: clear headings, answer-first paragraphs, explicit category language, and proof that can be attributed.
Consistency across sources helps here too. If your own site and outside descriptions agree, the picture is coherent and safe to repeat.
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