How often should I run an audit?

After any significant change to your site, and otherwise monthly.

Run one after each meaningful change — a homepage rewrite, a redesign, a migration, or a robots.txt edit. These are the moments things break silently.

Between changes, monthly is enough for most sites. The underlying signals do not move quickly on their own.

Rescan promptly after shipping a fix, so you can confirm the specific checks you targeted actually flipped.

Watching the pillar breakdown over time is more useful than watching the headline number, since it shows which area is actually improving.

See where you actually stand

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